Truth About Modern Familias

“Family” is the cornerstone to unlocking Hispanic culture in marketing. Yet there are very few quantitative studies out there that dissect exactly what family means and how culture is passed down within today’s modern familias. So we did!

Truth About Latinx

Casanova//McCann is thrilled to share a series of truths from our disruptive Truth About Latinx study. We surveyed more than 1,700 Latinos nationwide to uncover powerful, data-backed truths that can help marketers better connect with today’s Latinx community.

Truth About Bienestar

Our newest study coming in mid-2023!

We’ll be exploring the unique Latino perspective of health & wellness across five dimensions: physical, mental, social, spiritual, and financial.