Ingrid Otero-Smart


Ingrid Otero-Smart is the President/CEO of Casanova//McCann. Ingrid started her career at McCann Erickson in her native Puerto Rico, then moved to the U.S. to work on the Hispanic market for the past 20+ years. She joined Casanova after three years as president of Anita Santiago Advertising.

Her client experience includes automotive, packaged goods, travel, pharmaceuticals, QSR, financial services, retail and technology categories, having worked with companies such as Nestlé, Hilton Hotels, California Lottery, MillerCoors, GlaxoSmithKline, IKEA, Denny’s, U.S. Army, Chevrolet, Disneyland among others.

Ingrid is a member of the board of directors of the Association of Hispanic Advertising Agencies (AHAA) and a past President of that organization.  She has twice been named one of Hispanic Business Magazine’s Top 100 Most Influential Hispanics, 2009 Hispanic Ad Executive of the Year, named 2012 Marketing Person of the Year by OC Business Journal, recipient of 2013 Hispanic Achievement Award, 2015 Ad Colors Rock Star Award, 2016 Advertising Working Mothers of the Year Award (AWNY), and most recently received the Corporate Leadership Award at the 2016 National Puerto Rican Day Parade.